#9 Web 2.0

Why should librarians embrace Web 2.0 applications?
Well the title of this weblog gives the answer, I think. We have to contact our public in such a way that they feel invited to participate in their library. Provide a platform for them not only to comment on but to add to the library with their own content - in other words to share opinions and knowledge about the library with us who work in libraries.
And what's in it for us professionals? Well it's an effective way of marketing our products and services without losing sight of the needs and questions of those using the library.
By bridging the divide with web 2.0 applications we can come in contact with our users in a way to regain the social relevance that libraries are in danger of losing.
I've already mentioned some advantages of using Flickr for these ends in my previous post. RSS can be used as a digital reminder for our members and others who might be interested about what is happening in the library. And we as professionals can also keep track of developments of others. it works both ways